Gaurav Bhattacharya
Senior Director-programmatic @WPP Media
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WORK HISTORY
Senior Director-programmatic @WPP Media
Gurugram, IN
Lead the programmatic vision and growth strategy across key Growth cluster accounts within WPP Media.Drive adoption of advanced programmatic capabilities including Audience Connect, data-driven creative (DCO), retail media, CTV, and commerce-led media.Align programmatic strategy with clients’ business outcomes (brand lift, performance efficiency, market share growth).Identify upsell and cross-sell opportunities across DSPs, data partnerships, measurement solutions, and emerging channels.Negotiate commercial agreements with partners Lead and mentor cross-functional programmatic teams (traders, planners, analysts).Build future-ready talent through structured capability frameworks and certifications.Foster collaboration across planning, creative, commerce, and performance teams.
EDUCATION
Ewing Christian College(Autonomous College)
Bachelor's degree
Institute of Management Studies (IMS) Ghaziabad - Business School
PGDM, Marketing and Finance
Boys' High school and College
Intermediate, Physics, Chemistry, Mathematics
SKILLS
ABOUT GAURAV BHATTACHARYA
A seasoned media professional with 16+ years of experience across Media buying and selling roles across digital, TV, Print and Radio. Experienced in nurturing clients with best of solutioning, servicing and scaling them to newer level in turn contributing to the organizational goals. A people’s person with the perspective of providing robust learning and growth opportunities to the team and creating a great environment in an inter as well as intra team environment. My vision is to make sure my client’s objectives are kept at the helm, followed by my organization, and creating newer and better solutions for the client and build products accordingly.
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