Gaurav Bhasin
Head - Marketplace and Prime Video Ads, India
- Role
- Head, Marketplace & Prime Video Ads, India at Prime Video & Amazon MGM Studios
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Gaurav Bhasin
Senior business leader with over 20 years of experience in digital media, OTT, and consumer technology. A consistent 0→1 builder, I bring a start-up mindset while staying rooted in Amazon’s Day 1 culture of customer obsession and disciplined execution.At Amazon Prime Video India, I have launched and scaled three new monetization engines — Transactional Video (Movie Rentals), Add-On Subscriptions (Prime Video Channels), and Advertising — positioning the service as a diversified video marketplace. Earlier, as part of the core leadership team at Viacom18 Digital Ventures (VOOT), I co-owned strategy, shaped its transition from AVOD to SVOD, and authored its international expansion blueprint. I also held founding-team roles at IndiaCast and TV18, driving domestic distribution and international growth strategy.I believe in shaping direction, fostering leadership, and creating the conditions for teams to deliver sustained results — especially in building new businesses from zero to one and scaling them for long-term impact. My core focus spans strategy, execution, P&L ownership, product influence, revenue growth, and leadership development in complex global-local environments.Outside of work, I enjoy movies, training in kickboxing, and spending time with my family.
Experience
Head, Marketplace & Prime Video Ads, India
Prime Video & Amazon MGM Studios
Apr 2025 — Present · IN
Leading P&L for new revenue engines (Advertising, Add-On Subscriptions, and TVOD) and positioning Prime Video India as a video marketplace and entertainment hub.| Driving the scaling and optimization of the Ads business post-launch (June 2025); influencing global and local teams across sales, product, tech, and marketing to shape the roadmap and deliver growth.| Mentoring and developing leaders to take on expanded roles, aligned to Amazon’s principle of Hire and Develop the Best.
Education
INSTITUTE OF MANAGEMENT STUDIES, GHAZIABAD
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
1997 — 2000
Nirma University
Master's degree, Marketing/Marketing Management, General
2000 — 2002
Skills
- Management
- Leadership
- Competitive Analysis
- Project Management
- Team Management
- Business Development
- Strategy
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