Gaurav Bansal
- Role
- Senior Manager Data Science at Charles Schwab
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Gaurav Bansal
Gaurav Bansal has over 11 years of combined work experience in data science, engineering,…
Experience
Senior Manager Data Science
Apr 2022 — Present · Austin, TX, US
Built a suite of ML models to transition Marketing & Sales decision-making towards a data-driven approach. Developed a marketing mix optimization framework to optimize marketing spends and strategies.• Built customer conversion models yielding 5x lift over previous strategies• Revamped identification of potential customers by leveraging big data to better target leads likely to convert• Leveraged Bayesian time-series modeling to optimize weekly marketing and engagement strategies• Developed first of its kind models to understand drivers and forecast total assets under company management
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