Gaurav Arya

Manager Product & Marketing

Role
Manager Product & Marketing at Qryde
Location
Gurugram, HR, IN
LinkedIn followers
500 followers

About Gaurav Arya

I believe growth is a continuous journey—one driven by learning, experience, and the responsibility to give back. My philosophy is simple: evolve constantly, think differently, and create value not just for myself, but for the people around me.As a professional, I stand by dedication, integrity, and simplicity. I value clear thinking and practical execution, while always pushing boundaries with out-of-the-box ideas. To me, professionalism is not defined by age—it is shaped by experience, ambition, and the willingness to keep improving every day.I believe success is not about taking shortcuts, but about taking smart paths. Efficiency, productivity, and strategic thinking are what accelerate progress. When you combine hard work with smart decisions, you don’t just move forward—you move faster and with purpose.I constantly challenge myself to grow beyond limits, to stretch further, and to aim higher. Because real growth begins where comfort ends.Keep learning. Keep evolving. Open your wings—and fly further than you ever imagined.

Experience

  1. Manager Product & Marketing

    Qryde

    Jun 2020 — Present · Gurgaon, IN

    Led product and marketing strategy for AsQ SAM, a Conversational AI platform deployed across 50+ U.S. transit agencies.Owned Go-To-Market (GTM) strategy, product positioning, and campaign execution for rider and driver support, booking, and real-time inquiry automation.Conducted 45+ client interviews across 13 states to gather insights, influence product roadmap, and strengthen market fit.Spearheaded multi-channel demand generation campaigns (Google, LinkedIn, Facebook, Taboola), surpassing lead-gen targets by 120% and doubling qualified leads while reducing CPL.Increased “Request a Demo” traffic by 70% and grew organic website traffic by 75% while reducing paid ad costs by 34%.Supported partner agencies by cutting call center volumes by 50% and improving resolution times by 65%, driving higher NPS and satisfaction.Designed and executed marketing & PR campaigns (ATL/BTL) and managed email campaigns with 25% average open rate and 6% CTR.Produced impactful content: sales enablement decks, case studies, product videos, competitive battle cards, and SEO-driven blogs.Acted as the key liaison between Product, Sales, and CX teams to align product roadmap with customer needs and translate AI features into business value.Managed PR and creative agency relationships while planning and monitoring marketing budgets for maximum ROI.

Education

  • NextLeap

    PM Fellow at NextLeap, Product Management

  • Savitribai Phule Pune University

    MBA (Masters in Marketing Management), Marketing/Marketing Management, General

    2014 — 2016

  • SCMLD

    SPEL, Marketing/Marketing Management, General

    2014 — 2015

  • Jagannath University, Jaipur

    Bachelor of Technology (B.Tech.), Computer Science

    2008 — 2012

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Gaurav Arya — Manager Product & Marketing at Qryde in Gurugram, HR, IN | Unifers