Charles Anderson

About Charles Anderson

Charles is a leader in traditional and new economic development, directing cross-functional teams to optimal performance in achieving revenue, profitability, schedule and quality goals. Using the right technologies to achieve complicated goals.· Skilled in marketing ideas from inception through launch and beyond.· Identifies key new trends and appropriate technologies for increased profitability· Developing and expanding partnerships to enhance revenue, market penetration, and ROI· Always seeking improvements to make processes and transactions “frictionless”A key member of leadership teams in several industries, in companies large and small working in worldwide markets. Current interests lie in the power of the internet to transform the nature and delivery of goods, skills and services, and how social enterprises worldwide can leverage these and other elements toward a fuller realization of human capacity.Specialties- Start up managment and expansion - Affiliate marketing- P&L Management - Product Innovation and Management- Digital Marketing & Communication- Partnership Development and Management- Social Media Advertising- Entrepreneurship & Venture Financing- Development streamlining through build vs buy recomendations- Turning social data into action instead of noise

Experience

1. CEO

   Bleecker Street Publications

   Nov 2024 — Present · MI, US

   Bleecker Street Publications the second largest media publisher in the firearms industry, is the parent company of Athlon Outdoors which includes:Ballistic MagazineCombat HandgunsPersonal Defense WorldTactical LifeSkillset Magazine GAT DailyGAT DealsGuns of the old westAmerican FrontiersmanOversaw 458% growth in first year of acquisition managing the successful transition from traditional print magazine publication to an agile digital only solution. Added new advertising opportunities not only to Bleecker Street Publications but the industry as a whole including Programatic intent based targeting options.

Skills

• Product Marketing
• Social Media Marketing
• Website Promotion
• Mac Os X
• Marketing
• Product Development
• Entrepreneurship
• Process Improvement
• Management
• Project Management
• Outsourcing
• Start-Ups
• Website Development
• Html 5
• Episode Pro
• Finance
• Cross-Functional Team Leadership
• Leadership
• Strategic Partnerships
• Operations Management
• Online Advertising
• Consulting
• Affiliate Marketing
• Online Marketing
• Final Cut Pro
• Web Development
• SEO
• Lead Generation
• Linux
• Digital Media
• Business Development