Juan Gastelu

About Juan Gastelu

With over twenty years of experience in B2B High Tech & Services Marketing, I specialize in managing integrated marketing demand gen and ecosystems operations to grow business revenue and brand relevance. I lead with an entrepreneurial mindset in a large and highly matrixed organization: fast-paced, high level of collaboration, influential, and comfortable through ambiguity. Well known for deep work ethics I am passionate about wining in the marketplace, lifelong learning, building diverse inclusive teams and fostering talent.Throughout my career I have led several marketing fields, teams across the globe and complex cross functional go-to-market projects with a successful track record of exceeding objectives through outcome-driven execution paired with strong planning, analytics, people management and interpersonal skills. Currently leading Field Marketing Operations for IBM Americas (~48% of IBM revenues) In previous roles, I led Marketing Operations for IBM Services & Strategic Partnerships, as well as led end-to-end global demand gen strategy and execution for several IBM Systems products. I have a multicultural and diverse background; I have lived in several countries, and I speak fluidly three languages.

Experience

1. Program Director, Marketing & Comms Operations - Ibm Americas

   IBM

   Aug 2021 — Present

   Trusted Business Advisor to Americas Chief Marketing & Comms Officer and business leaders. Lead ABM, Events, Comms, and Ecosystem Marketing operations for the Americas (~48% of IBM Rev). Collaborate with brand, and demand gen teams to optimize execution, and improve ROI.

Education

• Universidad de 'San Andrés'​

  Master of Science (MS), Marketing

  1997 — 1999

• Colegio Marianista

  International Baccalaureate

  1976 — 1988

• University of Buenos Aires

  Bachelor of Science, Business Administration with Marketing Specialization

  1989 — 1994

Skills

• Analytics
• Demand Generation
• Interactive Marketing
• Product Launches
• Multi-Channel Marketing
• Management
• Strategy
• Social Media Marketing
• Project Management
• Go-to-Market Strategy
• Strategic Partnerships
• Program Management
• Enterprise Software
• Integrated Marketing
• Lead Generation
• Marketing Communications
• Global Program Management
• Competitive Analysis
• Leadership
• Sales Enablement
• Strategies
• Channel Marketing Management
• Thought Leadership
• Crm
• Business Alliances
• Marketing Management
• Product Marketing
• Product Launch
• Segmentation
• Product Development
• B2b Marketing
• Product Management
• Sales Operations
• Market Management
• Marketing
• Customer Relationship Management (Crm)
• Mobile Devices
• Digital
• Advertising
• Digital, Mobile and Social Media Marketing