Patrick de Haan
VP, Petroleum Analysis & Media Relations | Fuel Market Expert | Data-Driven Insights & Content Strategy
- Role
- VP, Media Relations & Communications, Consumer Programs at PDI Technologies
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Patrick de Haan
For nearly twenty years, I’ve focused on helping people better understand what’s happening in oil and fuel markets—breaking down complex data so drivers, businesses, and policymakers can make informed decisions. At GasBuddy, I analyze trends in gasoline, diesel, and refined products, and share those insights widely through media, industry discussions, and public communications.My work has included developing tools like Price Hike Alerts and the Fuel Insights portal, collaborating with government and emergency response teams during supply disruptions, and supporting consumers during major events such as hurricanes and the Colonial Pipeline outage.I’ve also experimented with new ways to reach people through evolving platforms—whether social media, newsletters, or video content—to keep fuel market information clear, timely, and accessible.Above all, my goal is to bring transparency to a complicated industry and to help GasBuddy continue delivering value to drivers and partners across North America.
Experience
VP, Media Relations & Communications, Consumer Programs
Dec 2021 — Present · Chicago, IL, US
Provided critical leadership and insights during significant industry disruptions, including the Colonial Pipeline outage, ensuring GasBuddy\'s tools and data were at the forefront of national and consumer response.• Briefed various levels of local, state and federal authorities during fuel-related challenges, including the White House and the National Economic Council.• Supported PDI Technologies\' mission by enhancing GasBuddy\'s media presence, delivering $1 billion+ in annual earned media value and reinforcing its reputation as a trusted fuel market authority.• Integrated GasBuddy\'s offerings with PDI\'s broader platform strategy, leveraging consumer data and analytics to maximize user engagement and partner value.• Played a pivotal role in strengthening relationships with government and industry stakeholders, including White House engagement and collaborations with the EIA, aligning with PDI\'s strategic vision.• Expanded visibility and consumer engagement through innovative platforms like Substack and TikTok, contributing to PDI\'s digital transformation goals.
Education
DePaul University
Bachelor of Arts - BA, Business Economics
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