Gary Rubin
Chief Operating Officer/PR/Marketing
- Role
- COO Global Director of Marketing and Communications at Premium Organics, Llc
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Gary Rubin
Award-winning public relations, social media and marketing communications professional…
Experience
COO Global Director of Marketing and Communications
Jun 2018 — Present · Beaverton, OR, US
Oversee all marketing and communications activities that drive growth and brand recognition for a leading pet food company. Helped triple revenue in less than two years. • Develop strategic campaigns that produce measurable, impactful results.• Winner of 2018 PRSA Oregon Spotlight Award for Marketing a Consumer Product, and 2019 PRSA Oregon Spotlight Award for Media Relations. • Work across a global landscape with customers in North America, Europe, Africa, Asia and Australia. • Manage public relations and media relations efforts to amplify company news and product launches. Landed the cover profile story of Petfood Industry Magazine in the September 2019 issue. • Direct social media influencer relationships and campaigns that position the company’s pet food products in front of broad audiences. • Supervise all advertising functions, from creative execution to placement plans. • Support sales initiatives with enablement tools and collateral. • Led a global rebranding effort that included a new visual identity, logo hierarchy, package design, website elements, and corporate materials. • Member of company’s Executive Team that oversees corporate culture, business strategy and operations.
Education
University of Puget Sound
Bachelor of Arts, Communications
1985 — 1989
Skills
- Brand Development
- Consumer Brands
- Email Marketing
- Newsletters
- Sports Writing
- Construction
- Copywriting
- Journalism
- Press Releases
- Digital Media
- Corporate Communications
- Digital Strategy
- Public Relations
- Internal Communications
- Online Marketing
- Content Development
- Media Relations
- Blogging
- B2b
- Digital Marketing
- Content Marketing
- Content Strategy
- Marketing Communications
- Social Media
- Editorial
- Communications Strategy
- Integrated Marketing
- Strategic Communications
- Social Media Marketing
- Video Production
- Video
- Publications
- Marketing
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