Gary Marcoccia

About Gary Marcoccia

Growth and partnerships leader with 20+ years building affiliate, influencer, and creator ecosystems for DTC, lifestyle, and CPG brands.Co-founder of AvantLink, where I helped scale one of the earliest advanced affiliate networks to profitability and enterprise adoption. I later founded GravityFed, where I design and operate partnership-led growth engines for modern consumer brands.My flagship engagement at GravityFed is OLIPOP, where I serve as lead partnership and growth manager. I scaled their creator-driven affiliate program into a core, performance-driven revenue channel using gifting, attribution, and always-credit codes, delivering sustained incremental ROAS. I’ve also advised brands including Patagonia, REI, and Microsoft on affiliate and partnership strategy.I’m also the founder of The Daily Pow, a ski media property with more than 2M YouTube views. Increasingly, my work incorporates AI workflows to improve partner discovery, content evaluation, and performance optimization.I work best with founder-led and PE-backed teams looking for senior growth leadership and measurable, partnership-driven results.

Experience

1. Co-founder, Chief Business Officer

   Gravityfed.Com, Inc

   Dec 2019 — Present · Park City, UT, US

   Built and scaled partnership-led growth systems across affiliate, influencer, and creator channels for DTC, lifestyle, and CPG brands.• Generated $30M+ in attributable revenue through performance-driven partnership strategies.• Designed and operationalized affiliate programs across platforms including Impact, AvantLink, Awin, and Skimlinks.• Developed scalable creator seeding and gifting frameworks that convert into measurable revenue channels.• Introduced AI-assisted workflows for partner discovery, vetting, and performance optimization to increase speed and efficiency.• Led client strategy, team development, and execution across a portfolio of high-growth brands.• Incubated and scaled owned media properties, including TheDailyPow.com, as part of a broader growth and distribution strategy.

Education

• Alfred University

  M.P.S., B.A. , Community Organization and Advocacy

Skills

• Search Advertising
• Online Advertising
• SEO Copywriting
• Lifestyle Brands
• Organic Search
• Website Development
• Blogger Outreach
• Online Lead Generation
• Management
• Relationship Management
• Search Engine Marketing (Sem)
• Search Engine Optimization (SEO)
• Branding
• Web Marketing
• Content Marketing
• SEO
• Relationship Building
• Entrepreneurship
• Copywriting
• Affiliate Marketing
• E-Commerce
• Affiliate Management
• Google Analytics
• Web Content
• Technical Writing
• Digital Marketing
• Google Adwords
• Go-to-Market Strategy
• Marketing
• Marketing Strategy
• Brand Ambassadorship
• Online Marketing
• Web Analytics
• Team Leadership
• Influencer Marketing
• Affiliate Networks
• Landing Page Optimization
• Sem
• Entrepreneurship Development
• Start-Ups