Gary Knudson

About Gary Knudson

Founder and CEO of AdSport, I’ve spent over 30 years helping global brands win in the world of sports marketing. I launched AdSport in 1994 to build a different kind of agency—one focused on long-term partnerships, real business results, and integrated strategies that go beyond impressions.Since then, I’ve led high-impact campaigns for clients like Chevron, State Farm, Visa, Dodge, and True Value, delivering measurable gains in brand equity, market share, and consumer engagement. From the NFL and NBA to the NCAA and MLS, I’ve negotiated and activated sponsorships across every major sports league.At AdSport, I oversee all facets of the business—strategy, analytics, creative, operations, and client growth—while working closely with our team to deliver end-to-end solutions across promotions, events, media, and content. Our work has earned recognition from Clio Sports, Sports Business Journal, and Partnership Activation.An Arizona State alum and former athlete (ASU ’86 Rose Bowl, Los Angeles Rams), I remain closely tied to the community. I co-founded War Dogs Football, a Central Phoenix youth tackle program and Brophy College Prep feeder, and serve on the boards of the Sun Devil Sports Business Association and Positive Coaching Alliance.Whether leading brand partnerships or mentoring the next generation of athletes, I believe in building programs that last—and doing work that matters.

Experience

1. Partner Co-founder

   Revu2u

   Mar 2021 — Present

   Revu2u, in partnership with Amazon, is a YouTube channel focused on providing honest and transparent reviews of trending Amazon products. The channel aims to offer viewers detailed evaluations to assist in making well-informed purchasing decisions. Viewers can conveniently buy products via affiliate links provided in the channel. Subscribing to Revu2u ensures regular updates and insights into the latest product trends, enriching the shopping experience with reliable advice.

Education

• Walla Walla Community College

  Associate of Arts (A.A.)

  1984 — 1986

• Arizona State University

  BA, Organization Communications

  1986 — 1990

Skills

• Sem
• Event Planning
• Online Advertising
• Marketing Communications
• Facebook
• Media Buying
• Advertising
• Brand Development
• Social Media Marketing
• Interactive Advertising
• Public Relations
• Digital Media
• Integrated Marketing
• New Media
• Email Marketing
• Brand Management
• Marketing Strategy
• Lead Generation
• Marketing
• Media Planning
• Private Pilot
• Creative Strategy
• Brand Architecture
• Mobile Marketing
• Strategic Partnerships
• Sponsorship
• Contract Negotiation
• Creative Direction
• Retail Marketing
• Online Marketing
• Social Media
• Sports Marketing
• Event Management
• Digital Strategy
• Sports
• Brand Development Strategy
• Social Networking
• Brand Awareness
• Interactive Marketing
• Sponsorship Activation