Gary Hoen
Planning Director at Carat
- Role
- Media Planning Director at Carat
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Gary Hoen
Experienced Media Planning Professional with a demonstrated history of working in the marketing and advertising industry. Skilled in Media Planning/Strategy, particularly within automotive and QSR. Marketing professional with a Bachelor\'s Degree in Advertising, and a Sales Leadership Minor from Michigan State University.
Experience
Media Planning Director
Mar 2023 — Present · Los Angeles, CA, US
Managed key client relationships for Del Taco and Jack In The Box, leading cross channel planning efforts across various media platforms.• Oversaw planning/strategy for digital display, video, TV, radio, streaming audio, CTV, OOH, paid search, and paid social.• Drove successful launch execution across new market entry campaigns for Jack In The Box, supporting key strategic initiatives for the client.• Established matrix based planning framework to address specific needs/opportunities across local market campaigns.
Education
Michigan State University
Bachelor's Degree, Advertising Major, Sales Leadership Minor
2013 — 2016
Skills
- Team-Oriented
- Independent
- Microsoft Word
- Google Adwords
- Advertising
- Microsoft Office
- Sales
- Media Strategy
- Competitive Analysis
- Customer Service
- Social Media
- Problem Solving
- Social Networking
- Time Management
- Teamwork
- Self Learning
- Project Management
- Media Analysis
- Goal Oriented
- Leadership
- Marketing
- Microsoft Excel
- Powerpoint
- Public Speaking
- Media Planning
- Event Planning
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