Gary Desjardins

About Gary Desjardins

Known for driving innovative, technology-enabled solutions, I am a strategic healthcare and MedTech marketing executive who connects market opportunities with actionable go-to-market strategies. I specialize in transforming complex clinical and technical innovations—including AI and machine learning applications—into compelling value propositions that deliver measurable business results.With extensive leadership experience across medical devices, diagnostics, and digital health, I excel at building and leading high-performing teams, managing innovation pipelines, and developing data-driven marketing strategies that accelerate product adoption. My diverse background spans both large global enterprises and entrepreneurial environments, where I’ve consistently delivered breakthrough financial performance by challenging standard approaches and implementing creative, market-aligned solutions.I am passionate about inclusive, collaborative leadership that empowers others to share ideas, ask questions, and achieve their best work. By fostering supportive environments, I help organizations unlock the collective potential of their teams and drive sustainable growth.I am actively exploring new opportunities and welcome connections at g••••••••@comcast.net or 90••••••35.Specialties:> Strategic Marketing & Leadership> AI & Machine Learning in Healthcare> New Product Development & Commercialization> Go-To-Market Strategy> Product & Brand Management> Market Research & Analysis> Digital Marketing (Social Media, SEO, Content, PPC)> Transportation & Logistics Innovation> P&L Management> Upstream & Downstream Marketing> Medical Device & HealthTech Marketing> Startups, Turnarounds, & Innovation Leadership

Experience

1. Director of Business Development & Project Management

   1st Coast Cargo, Inc

   Jan 2018 — Present · Jacksonville, FL, US

   Leading digital transformation initiatives while owning software and technology stack to improve operational efficiencies and spearheading marketing strategies that accelerate revenue growth and profitability. Utilizing AI/ML along with SaaS solution migrations (WMS, DOT compliance, dispatch, LTL booking) across 4 facilities.> Engineered AI-enabled order processing automation for Pokémon which reduced data entry 75% by utilizing Python in CoLab to parse digital PDFs, hosted on GitHub and deployed via Streamlit,> Architected data parsing AI model in Python CoLab environment leveraging Google Document AI API, transforming WMS item and receipt entry from 1 hour to 5 minutes.> Developed a sophisticated invoice automation AI tool that generates customized customer invoices from extensive datasets, accelerating processing time by 10-fold.> Created and implemented AI optical recognition via Regenex technologies to parse shipping manifest data into warehouse management solution, eliminating manual entry achieving 100% receipt accuracy and 75% processing reduction.> Defined requirements and managed backlogs for military (ATAC) cross docking cloud-based/SaaS warehouse solution and smart device app built on Azure technologies, reducing processing time by 85%.> Drove Motive fleet maintenance/driver logs platform utilization, delivering 50% reduction in safety and compliance violations and achieving flawless DOT safety audit without citations.> Acting Swiss Army knife for all company technology needs.

Education

• University of North Florida

  Certification, AI and Machine Learning

• University of Wisconsin-Madison

  MBA, Marketing

• Colorado College

  Bachelor of Arts, Biology Major/Business Concentration

Skills

• Business Strategy
• Positioning
• Management
• Team Building
• Strategy
• E-Commerce
• Social Media Marketing
• Business Development
• Digital Marketing
• Team Leadership
• Go-to-Market Strategy
• Market Research
• Strategic Partnerships
• Pricing
• Managing Start-Ups
• Sales
• Program Management
• Sales Management
• Marketing Communications
• Competitive Analysis
• Leadership
• Selling
• Start-Ups
• Retail
• B2b
• Medical Devices
• Training
• New Business Development
• Marketing Research
• Consumer Products
• E-Commerce SEO
• Entrepreneurship
• Crm
• Negotiation
• Marketing Management
• Market Analysis
• Product Marketing
• Product Launch
• Product Development
• Product Management