Gary Calvaneso

WORK HISTORY

EDUCATION

SKILLS

ABOUT GARY CALVANESO

Gary Calvaneso | Former CMO | Executive Vice President Marketing FORMER CMO / EXECUTIVE VICE PRESIDENT OF MARKETING Results oriented corporate executive with over 30 years of U.S. and global marketing experience. Demonstrated ability to recruit, lead and motivate high performing teams to increase sales and profitability with a proven track record - 3 companies were sold due to success Industry leadership experience in Aerospace, Defense, Medical Device, IT, and RFID Demonstrated ability to simplify and create unique and effective marketing campaigns through ideation and brand development Voice of the Customer market research / competitive intelligence Product development / management MAJOR ACCOMPLISHMENTS As Executive Vice President of Marketing at Airborne Systems, initiated strategic marketing campaigns increasing global visibility. Company grew a record 22% in 2007 15% in 2008 and 31% in 2009. Results - due to the impressive year over year growth, the company was sold. As Vice President of Marketing at VIASYS Healthcare, led the marketing team with a record 38% growth - the highest growth in company history. Results - the company was sold to CareFusion. As Vice President of Marketing, implemented upstream and downstream model, introduced highly successful product development process, improved sales support and produced record division sales growth. At HP Medical, created the ideation for the \"Monitor for Life\", the most successful marketing and advertising campaign in Hewlett-Packard Medical Products division history. Top worldwide product line sales - increased territory sales from $50K to $3.3M within 3 years • Strategic marketing assessments and business planning projects • Marketing brand positioning, brand promotion and media development • Voice of the Customer market research / Competitive Intelligence • Advertising and PR • Training