Gary Thompson

About Gary Thompson

For over two decades, I\'ve worked in the gap between what manufacturers want and what dealers actually do.I help industrial B2B brands crack the manufacturer/dealer code—building marketing programs that work in the field, not just in boardrooms.I’ve done this a long time. The average agency/client relationship lasts about five years. I’ve worked with the Volvo Group since 2002. I get dealers and manufacturers. They have different objectives, and we bridge that divide. What that means to our clients is the campaigns and programs are more effective because the are built for the dealer’s reality.We support the entire sales funnel. We build complete programs, creating everything from sales training materials and dealer tool kits to paid media campaigns. This means you’re not just driving customers to your dealer, you’re equipping the dealer for sales.Some results:30% sales increase for a building materials program98% dealer approval on a product relaunch1,250% return on spend for an aftermarket campaignThe process:Stakeholder interviews, dealer feedback, and a close look at where marketing is supporting or stalling the sales process. Then we build programs that land in the field and move product.If your dealer network is ignoring your programs, let\'s t••••••••@10poundhammer.com

Experience

1. President Creative Director

   Ten Pound Hammer

   Jun 2002 — Present · Greensboro/Winston-Salem, NC, US

   Ten Pound Hammer is a creative agency that specializes in marketing for complex B2B products, delivering solid ROI. Better ideas get better results.

Skills

• Concept Development
• Posters
• Digital Media
• B2b
• Corporate Identity
• Advertising
• Creative Direction
• Art Direction
• Collateral
• Marketing
• Nonprofits
• Copywriting
• Direct Mail
• Creative Strategy
• Layout
• Corporate Branding
• Branding & Identity
• Packaging
• Interactive Advertising
• Marketing Strategy
• Typography
• Brand Development
• Strategy
• Integrated Marketing