Gary Tai
Community Relations & Field Marketing - Anthem Blue Cross and Blue Shield
- Role
- Community Outreach Manager at Elevance Health
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Gary Tai
Specialties: Community Relations in the New York City Metropolitan Area
Experience
Community Outreach Manager
Mar 2009 — Present · New York, NY, US
Managed the Company’s Community Relations Department (Member Engagement & Special Events Department) and supervised 10+ associates to:o promote and maximize the branding of the Company in New York City and Nassau Countyo maintain strong relationships with community based organizations, faith based organizations, providers, schools, and government agencieso coordinate or participate in community events in New York City and Nassau Countyo provide health education workshops to members to discuss health awareness and their gaps in careo support and setup all Company’s special events (internal and external)o refer potential members to the Marketing teams• Discussed expectations with direct report associates constantly and ensure their goals are being reached• Identified marketing and community event opportunities from internal and external data sources• Reviewed and approved budget for community events and galas• Analyzed event results and provided reports to the Marketing Director• Utilized Salesforce to maintain relationship records and to track event results• Conducted strategic meetings with leaders from other departments (Marketing, Retention, Quality Management, Medicare, MLTC, etc.) to share community relations information and discussed collaborations among the departments• Ordered and managed distributions of the Company’s promotion items• Organized and managed numerous events to promote the re-branding of the Company from HealthPlus Amerigroup to Empire BlueCross BlueShield HealthPlus (2016)• Organized and managed numerous events to promote the new branding of the Company after the merge of Amerigroup Community Care and HealthPlus (2012)• Managed the Company’s community relations in the Asian communities (2009 – 2014)
Skills
- Healthcare
- Philanthropy
- Policy Analysis
- Politics
- Event Planning
- Social Networking
- Leadership Development
- Data Analysis
- Program Evaluation
- Press Releases
- Microsoft Office
- Public Speaking
- Social Services
- Editing
- Public Relations
- Media Relations
- Marketing
- Fundraising
- Community Engagement
- Administration
- Powerpoint
- Program Management
- Government
- Nonprofits
- International Relations
- Community Outreach
- Community Development
- Team Building
- Program Development
- Policy
- Public Policy
- Non-Profits
- Event Management
- Crisis Communications
- Public Health
- Non-Profit Administration
- Social Media
- Strategic Communications
- Spanish
- Grassroots Organizing
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