Gary Saunders
CRO | SVP WW Sales, Applications Engineering, Bus Dev, Customer Success | Optics, Sensors, Software, Semiconductor
- Role
- Vice President, Worldwide Sales at VIAVI Solutions
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Gary Saunders
I create value for my company & employees by growing revenue, penetrating markets, increasing profit & transforming culture. I lead global sales, marketing, customer success, engineering, channel & business development organizations in the technology industry. My passion is building expert teams that understand customer requirements & succeed by providing differentiated solutions with unequaled value. My impact:30% growth attained by creating new businesses, increasing share & winning in complex design ecosystems$100s of millions in new business by implementing GTM strategies in IoT, automotive, cloud data center, consumer & industrial markets35% growth in strategic accounts by gaining access to technical authorities & winning designs with value-based solution selling strategies27% growth in channels by focusing on differentiated system solutions, price management, marketing excellence & asset performanceSales culture impacts results & requires choices. Consider: Are relationships managed tactically or strategically? Are negotiations based on cost or value? Are wins the result of luck or expertise? Do lone wolves or team players dominate? I instill culture that thrives on collaboration & value-based sales strategies to attain trusted advisor status with key influencers.Sales is accountable for revenue AND opportunity pipeline. Is the funnel sufficient to realize revenue goals? If win ratios & time to money are understood, the question can be answered - but mandates CRM adoption. I\'ve cut the cord on spreadsheets & manage operationally from CRM. This approach enables integration with the S & OP process, sales incentive & performance metrics.I collaborate with peers, CEO & BoD to ensure my team\'s contributions are aligned with company interests. I\'m a hands-on, results driven leader with outstanding organization, communication & operational abilities who believes the thrill of winning is more rewarding when we help o••••••••@optonline.net
Experience
Vice President, Worldwide Sales
Jun 2020 — Present · Santa Rosa, CA, US
VIAVI\'s Optical Security and Performance Products (OSP) segment is a global leader in light management solutions for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, and defense applications. Responsible for OSP\'s global sales, applications engineering, and customer service organization.
Education
Union College
BS, Computer Science
Skills
- Pricing
- Sales Management
- Channel
- Business Development
- Strategy
- Global Business Development
- International Business
- Account Management
- Product Marketing
- Product Development
- Segmentation
- Mobile Communications
- Mixed Signal
- Semiconductors
- Leadership
- Team Building
- Management
- Semiconductor Industry
- Analog
- Sales
- Wireless
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