Gary Mertins

About Gary Mertins

I lead market-level sales and revenue strategy for a multi-network television operation within Sinclair Broadcast Group, with responsibility spanning both linear and digital growth in a highly competitive media environment.In my current role, I align sales strategy, client solutions, and team development while incorporating AI-enabled insights, analytics, and emerging technologies to drive sustainable revenue performance across traditional and evolving platforms. Our market is currently delivering top-tier performance company-wide, reflecting a strong focus on accountability, execution, and collaboration.My background spans broadcast leadership across radio and television, including prior General Manager responsibility and regional and network-level leadership in radio. This experience shapes how I lead markets day to day, with a focus on accountability, clear structure, and business outcomes. I am intentional about continuously sharpening my skills, adapting to change, and building scalable teams and processes that position markets for long-term success.I value partnership, clarity, and performance. I thrive in environments where leaders stay curious, expectations are clear, and results matter.

Experience

1. Director of Sales and Marketing

   Sinclair Inc.

   Nov 2024 — Present · Tallahassee, FL, US

   Lead market-level sales and revenue strategy for a multi-network television operation, overseeing both linear and digital performance in a highly competitive media environment.• Own revenue strategy, sales execution, and team development across the market, partnering closely with regional leadership on structure, accountability, and performance.• Align client solutions, digital strategy, and sales operations to drive sustainable growth across traditional and emerging platforms.• Market currently delivering top-tier performance company-wide, reflecting strong execution, collaboration, and leadership alignment.• Play an active role in broader market leadership responsibilities in the absence of an on-site General Manager.

Education

• West Virginia University

  Bachelors, Broadcast Journalism

Skills

• Public Speaking
• Social Media Marketing
• Radio
• Radio Broadcasting
• Marketing
• Management
• Copywriting
• Facebook
• Marketing Strategy
• Radio Advertising
• Broadcasting
• Broadcast
• Leadership
• Radio Promotions
• Advertising
• Public Relations
• Media Relations