Gary Ladue

About Gary Ladue

I’m a Marketing strategist that translates information into opportunity. Creating…

Experience

1. Marketing Director

   Modern Automotive Network

   Dec 2016 — Present · Winston Salem, NC, US

   Creating and implementing fundamental marketing strategies to grow sales, increase profit, and drive brand awareness through our network of 23 websites and 17 retail locations.Built and leading in-house marketing team from the ground up. Saved over $1MM annually in media spend, over $5MM in marketing budget, all while improving engagement and conversion. Implemented data analytics and financial performance tracking. Led the creation and execution of brand guidelines, and delivered a consistent brand experience across owned, earned, and paid media assets. Launched new campaign for SaaS platform to reposition brand with consumers. Expanded community partnerships establishing positive brand impression.Includes- Consumer Data Platform (CDP) integration, Website management, SEO, and Klaviyo integration. SaaS tools and plug-ins. Traditional and Digital Media including; SEM, display, re-targeting, social media advertising, broadcast TV and radio, OTT/digital TV, direct mail, OOH. Community relations - partnerships, outreach, sponsorships, and events. Social Media - strategy, content production, advertising, reputation management. CRM, lead generation. Multi-million dollar budget management. Co-op strategy and management.

Education

• WVU Reed College of Media

  Master of Science - MS

• State University of New York Empire State College

  Bachelor of Applied Science (B.A.Sc.)