Gary Kane

Experience

1. Marketing Director - Licensed Brands

   Disney Theatrical Group

   Jul 2012 — Present · New York, NY, US

   Lead and direct the process by which global Licensee marketing plans and materials are documented, evaluated, approved and communicated within DTG and TWDC • Oversee the global development of Licensee brand materials (eg, logos, broadcast materials, website development) • Drive global communication/workflow processes across DTG and TWDC stakeholders; coordinate and run global meetings/agenda as required • Direct and oversee the brand standards in licensee communications; manage the evolution and distribution of detailed licensee marketing guidelines • Lead licensee communication and marketing approval processes with TWDC corporate brand management team • Track and build reporting mechanisms to assess the effectiveness and potential growth of efforts generated by Creative Assets, Digital, CRM, Synergy and Publicity teams towards licensee marketing efforts • Oversee and disseminate research relevant to licensee marketing efforts • Identify and prioritize potential marketing/sales/publicity growth opportunities and manage analysis/execution of same with relevant DTG and/or licensee stakeholders • Maintain profile of existing audience base across Licensee properties; report on trends and/or audience development opportunities • Maintain and manage current collection Licensee marketing and publicity assets via digital inventory catalogue

Education

• Central Connecticut State University

  Bachelor of Science - BS