Gary Brooks

About Gary Brooks

With extensive experience in sales and marketing, I am a passionate and results-oriented leader in the consumer goods industry. I design and execute strategic digital sales and marketing programs with B2C channel partners, such as Amazon, Walmart, eBay, HSN, Costco, and Crutchfield, managing budgets, forecasts, collaborations, and analytics.I have a proven track record of success in category management, product distribution, business development, merchandising, promotional calendar design, online marketing program implementation and optimization, and sales analysis at national brick and mortar and e-commerce partners. I also have extensive experience in wholesale, military, club, grocery, home goods, office supply, c-store, and general merch channels. I am proficient in Amazon Vendor and Seller Central, Shopify, Rithum and Mirakl and I have expertise Amazon AMS and DSP campaigns. I conceptualize and design brand and content partnerships, digital assets and physical merchandising materials that enhance the brand visibility and customer engagement. I am also skilled in negotiating, contract implementation, pricing, product training, sales forecasting, P&L management and staff development and management.

Experience

1. Sr Manager Retail Mass Market

   Victor Technology

   Mar 2025 — Present · Edison, NJ, US

   Manage Retail Sales for National Accounts for multiple brand Office Supply organization.* Set and execute business plan for mass market/retail brick and online parters through direct and rep firm/broker relationships. Office Supply, Grocery, Mass Merchant, C-Store, Hardware and Drugstore account management, merchandising and negotiation.* Manage direct and 3PR E-commerce partnerships. Determine and design in-store, on-site merchandising and customer experience to maximize shopper engagement and conversions. Lead team of Sales and Marketing Executives.* Align and collaborate with cross-functional teams to include supply chain, finance, marketing and customer service ensuring optimal operational efficiency.

Education

• West Chester University of Pennsylvania

  BA

Skills

• Account Management
• Strategic Sales
• Online Marketing
• Social Media
• Leadership
• Competitive Analysis
• Selling
• Marketing
• New Business Development
• Crm
• P&L Management
• Key Account Management
• Customer Engagement
• Inventory Management
• Business Development
• Sales Operations
• Direct Sales
• Digital Marketing
• Management
• Forecasting
• Budgets
• Advertising
• Client Relations Skills
• Budgeting
• Product Development
• Negotiation
• Marketing Management
• Market Analysis
• Sales
• Data Analysis
• Brand Management
• Brand Development
• Marketing Strategy
• Sales Management
• Facebook
• Business Planning
• Retail
• Direct Marketing
• Consumer Products
• Market Planning