Gary Gu
Behavioral Science Master’s Student @Penn｜Ex-Brand Management Intern @P&G｜Strategy Analyst @TikTok
- Role
- Behavioral Scientist Consultant at EY
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Gary Gu
Hi there! I am a graduate student in Behavioral and Decision Sciences at the University of Pennsylvania, with a background in Applied Psychology as an undergrad. Currently, I am open to opportunities in consulting, strategy, marketing, and brand management, where I can continue leveraging data-driven insights and consumer empathy to deliver meaningful impact.I excel at combining quantitative and qualitative analysis with creative, consumer-focused storytelling to transform data-driven insights into business decisions that resonate with consumers.I have gained hands-on experience through internships at P&G, TikTok, Riot Games, Porsche, and TÜV Rheinland, where I bridged data analysis, strategy, and consumer insights- At P&G, launched Gillette’s first TikTok KOC program, engaging 1,500+ creators and driving a 9% monthly sales lift with a 5% ROI increase- At Porsche, co-designed an early-bird SUV launch that boosted reservations by 8% and created a promotional microfilm with nearly 1M views- At TikTok, designed merchant incentives and growth marketing strategies, improving GMV by 18% and conversion rates by 11pp- At Riot Games, conducted qualitative research, synthesizing insights on monetization, gameplay, and art design to inform marketing strategies and product decisions- At TÜV Rheinland, applied statistical methods to interpret data points, identifying key product features that lifted sales by 15%.Across these roles, I learned to blend analytics with creativity — using tools like SQL, Tableau, Power BI, Qualtrics, R, and Excel to uncover insights, and turning those insights into strategies and campaigns that build stronger brands and accelerate growth.
Experience
Behavioral Scientist Consultant
Oct 2025 — Present · Philadelphia, PA, US
Assisted EY in solving AI Simulation problems of clients in financial sector.
Education
University of Pennsylvania
Master, Behavioral and Decision Sciences
East China Normal University
Bachelor of Science - BS, Applied Psychology
2025
Nanyang Technological University Singapore
Data science
NYU Shanghai
Bachelor of Science - BS, Psychology
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