Gary Farrington
Senior Partner Manager Emea, Media Solutions @Expedia Group
Signup · Get unlimited contacts
WORK HISTORY
Senior Partner Manager Emea, Media Solutions @Expedia Group
London, GB
Directly accountable for defining market strategy and executing the successful negotiation of advertising & media campaigns across EMEA markets. Supporting the optimization of Media Solutions related revenues with the aim of exceeding revenue quotas for the business. Commercial Strategy - Driving and executing strategy across EMEA markets to grow the Media Solutions business. Responsible for identifying key businesses in the travel and non-travel sector and selling the benefits of partnering with Expedia as an advertising partner of choice. This includes representing the advertising strategy of the partner in order to develop campaigns that meet their needs. Working on complex commercial deals with the customization of bespoke solutions. Commercial Negotiation - Owning and leading the commercial process end to end from identification of new areas of business and prospects, to developing an understanding of partners needs and mapping those needs with solid planning and strategic selling. Building on a portfolio of domestic and international partnerships, while navigating senior level management. Partner Launch/Internal Stakeholder Management - Overseeing the launch & on-going, day-to-day performance of advertising partnerships and influence across other functions within the wider Expedia business (Including Travel Partner Group, Air, Lodging, Internal brands and more) and Media Solutions to ensure successful campaign delivery and resolve issues as they arise, working closely with other Media Solutions teams (Operations, Billing, Product, Marketing, Creative Partnerships, Media Insights & Planning). Commercial Results/Performance - Delivering continued growth in revenue contribution to Media Solutions from EMEA markets. Demonstrated through insightful actions and measurement of new & existing partnerships on an ongoing basis.
EDUCATION
National College of Ireland
Master’s Degree, Advertising
Technological University Dublin
Bachelor’s Degree, Marketing Management
ABOUT GARY FARRINGTON
Commercial Sales Manager & Client Service Partner with a background across media, travel, digital, TV & mobile advertising. Revenue driven with exceptional commercial acumen & negotiation skills. Proficient in challenging areas of sales, driving growth, social media, account management, brand partnerships, performance solutions & business development. Most recently Senior Client Partner at Tripadvisor, responsible for driving revenue growth and building effective relationships across a large portfolio of EMEA clients & media agencies. I have a passion for building brands and have worked on campaigns for hundreds of the worlds best known brands, whilst launching many advertisers in new markets. Building trust with clients is key and this is something i have accelerated in throughout my whole career. Previously a Deputy Head of Sales and Business Development Manager in the commercial team at ITV. Seasoned in digital & television advertising sales and expert in building relationships while possessing a natural enthusiasm for the digital, travel and advertising industries. Previously worked for 8 years in the commercial department of Virgin Media Television as Account Manager.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.