Gary Edwards
Head of Marketing @K3 Advisory Group
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WORK HISTORY
Head of Marketing @K3 Advisory Group
I joined K3 Capital Group in 2009 and I am responsible for helping to develop and implement the overall marketing strategy for the Group. Over the course of my employment, the Group has grown from 3 brands to the current 19 brands, and has gone from being privately owned, to a listed PLC and most recently it came under Private Equity ownership so I have developed an understanding of a range of ownership structures. The Group has grown organically and through acquisition, and my role has included acquisition integration and developing new marketing and sales strategies in order to scale new and acquired entities. The role involves overseeing multi-channel B2B marketing for brands across the Group, managing and developing a growing team of marketing professionals, managing marketing budgets and analysing campaign performance. The central marketing team has developed and evolved under my tenure and now effectively provides an in-house marketing agency model for all group functions. The role also involves playing a key role in the Group’s CRM and Data transformation strategy in order to leverage ‘big data’ and technology to shape future sales and marketing strategy. Responsibilities include, but are not limited to: Email marketing, digital marketing including PPC and SEO campaigns, branding, PR, budget management, literature development, social media, data management and enhancement, and campaign performance analysis.
EDUCATION
University of Sunderland
Bachelor of Business & Marketing
SKILLS
ABOUT GARY EDWARDS
With 20 years of experience in marketing and with over 10 in a strategic role, I lead the…
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