Gary Coleman

About Gary Coleman

Experienced executive with a proven track record across business development, key account management, meeting planning, travel/tourism, marketing, healthcare, international management, and hospitality. Recognized for strong leadership in operations and sales, with expertise in negotiations, budgeting, hospitality, and strategic sales growth. I bring a cross-industry perspective and a hands-on approach to driving results, delivering seamless experiences, and building high-performing teams. I hold a Bachelor of Science in Hotel and Restaurant Management from Northern Arizona University.

Experience

1. Director of Business Development

   Sitero

   Aug 2024 — Present · US

   As Director of Business Development at Sitero LLC, I lead strategic growth initiatives across the clinical research ecosystem by identifying, cultivating, and securing partnerships with biotech, pharma companies, CROs, and research institutions. I serve as a key driver of revenue growth and market expansion within the west coast, while promoting Sitero’s full-service capabilities—including IRB, DSMB, eClinical solutions (eConsent, RTSM, eTMF), patient recruitment, and clinical operations support.Key Responsibilities:Develop and execute a robust business development strategy to drive sales pipeline and exceed revenue targets.Foster and expand relationships with decision-makers across sponsors and CROs, acting as a trusted advisor on regulatory, operational, and technology solutions.Collaborate cross-functionally with Marketing, Operations, and Executive Leadership to align services with market needs and client expectations.Represent Sitero at industry events, conferences, and networking opportunities to promote brand visibility and thought leadership.Provide strategic input into service innovation and market positioning based on client feedback and industry trends.

Education

• Northern Arizona University

  Bachelor of Science (B.S.)

  2001 — 2005

Skills

• Contract Negotiation
• Budgets
• Event Management
• Inventory Management
• Event Planning
• Hospitality
• Sales
• Corporate Events
• Banquets
• Food
• Vendor Management
• Customer Service
• Trade Shows
• Negotiation
• Restaurants
• Management
• Food
• Hospitality Management
• Hotels
• Hospitality Industry
• Meeting Planning