Garvit Saraswat
Software Engineer @ ArabyAds
- Role
- Software Engineer at ArabyAds
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Garvit Saraswat
As a Software Engineer at ArabyAds, I contribute to enhancing the efficiency and…
Experience
Software Engineer
Dec 2023 — Present · Gurugram, IN
Leveraged expertise in React, Angular, and.NET Core to enhance the efficiency and scalability of key projects, including AdFalcon, Adserver, Innonative, and HouseHoldGraph, resulting in a 25% improvement in overall project efficiency.Spearheaded the development and optimization of advanced features such as Dynamic Report Builder, Topic Targeting, CPC/CPM bidding strategies, and Frequency Capping, contributing to higher user satisfaction and improved campaign effectiveness.Successfully integrated and maintained complex systems, including Google OAuth, Real-Time Bidding (RTB) integration, and geo/device/browser-based ad targeting, boosting ad performance and targeting accuracy.Led daily bug resolution efforts and collaborated in requirement analysis and application design sessions, improving product quality and accelerating development cycles.Developed applications using an n-layer architecture with components like Class Libraries, Data Entities, Services, Data Access Layer, and Business Logic Layer, reducing project timelines by 15% while maintaining high code quality.Engineered search and advanced search functionalities using Entity Framework, optimizing data retrieval processes and enhancing user experience.Played a pivotal role in on-time project delivery by applying strong software development expertise, contributing to a 15% reduction in timelines while ensuring high-quality standards across all deliverables.
Education
Central Board of Secondary Education
Intermediate , Physics Chemistry Maths
Central Board of Secondary Education
High school
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology , Computer Science engineering
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