Garvin G. Grullón
Exploring AI driven creative solutions, brand development, visual storytelling and data-driven content at The Home Depot
- Role
- Manager, Art Direction Creative Product Strategy Orange Apron Media at The Home Depot
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Garvin G. Grullón
I’m a creative leader with two decades of experience turning ideas into impact across…
Experience
Manager, Art Direction Creative Product Strategy Orange Apron Media
Apr 2024 — Present · Atlanta, GA, US
As Manager, Art Director of Creative Product Strategy at The Home Depot’s Orange Apron Retail Media group, I lead a cross-functional team driving scalable, data-informed content solutions for supplier and partner brands.I guide and inspire creatives across design, copy, and production while evolving workflows through automation and AI-driven tools that streamline production, reduce manual load, and free time for strategic ideation. I build iterative testing frameworks to measure creative impact and refine strategy, while also developing self-service creative tools that help suppliers stay agile in a dynamic retail landscape. I maintain a deep understanding of creative licensing and rights management in the age of AI, ensuring compliance and protecting brand integrity as new technologies emerge.Equally important, I invest in the growth of my team by helping designers, writers, and producers develop their careers through learning new technologies, exploring dynamic creative approaches, and staying connected to long-term goals. My leadership centers on making sure they feel both inspired and supported as the industry evolves.Key achievements include:+ Cutting templated video production from hours to minutes by developing AI-driven workflows for editing, captioning, end-card placement, and asset versioning. This accelerated time to market by more than 80%.+ Reducing production time by 50% across presentations, information design, and illustration by embedding AI and automation into everyday tools. This eliminated redundancies and freed bandwidth for higher-value work.+ Scaling automated video and design workflows that enable self-service creative production for internal teams and suppliers, boosting efficiency while maintaining brand consistency.Through creative direction, operational insight, mentorship, and forward-thinking tech integration, I aim to elevate how teams create, collaborate, and deliver value across every touchpoint.
Education
The Art Institutes of Atlanta, GA
BFA, Graphic Design
2007 — 2011
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