Garron Ballard
- Role
- Global Product Inclusion & Experimentation Lead Xbox & Windows Ecommerce at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Garron Ballard
I\'m a perceptive and purposeful empath adept at driving clarity of decisions through…
Experience
Global Product Inclusion & Experimentation Lead Xbox & Windows Ecommerce
Dec 2018 — Present
One of 3% of employees that received the 2021 Platinum Club: Outstanding Achievement Award • Collaborated with Engineering, Legal, PR, D&I, Data Science, Design, Marketing and Business teams to ship new features, optimize UX, and elevate digital gaming monetization • Founded and led the strategic evolution, execution, and positive measurable impact of the entertainment industry’s first cross-category product inclusion program across games, movies, TV, and apps on Xbox and Windows Store Clients launching never-before-seen experiences with Asian and Pacific Islander, Black, disability and neurodiversity, Hispanic/Latinx, and Indigenous communities—plus women. Featured creators and inclusive content year-round including 5 gaming industry firsts • +565% YoY global expansion of product inclusion strategy and experiences into 147 regions with +330 bps YoY usage/UU above catalog average • +213% YoY amplification of 154 underrepresented game creators contributing to nearly 2x indie revenue growth at $2.5B over 3 years. • Accelerated YoY gaming experimentation effectiveness including increased volume (+40%), reductions to inconclusive rate (-67%), and increases to completed user studies (+800%)—resulting in improved MBR insights, publisher decisioning, and understanding of customers. • Partnered with Engineering and 5 game publishers to design and ship a 20-iteration experiment series (largest to date) for a game edition upsell experience resulting in incremental revenue and committed feature development
Skills
- Leadership
- Accessibility
- Graphic Design
- Html
- Social Media Marketing
- Content Strategy
- Videography
- E-Commerce
- Digital Media
- A/B Testing
- Digital Photography
- Heuristic Evaluation
- Xml
- Javascript
- Css
- Localization
- Adobe Creative Suite
- Product Management
- Web Design
- User Research
- Marketing
- Customer Experience
- Agile Methodologies
- Information Architecture
- Sitemaps
- Copywriting
- Data Analytics
- Wireframes
- Project Management
- User Experience
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