Garrison Wilson
Assistant Manager, Promotion Planning & Scheduling @ HBO| NAMIC New York Board of Directors | ICR8 Marcus Graham Project 2025| Partnerships | Sports Enthusiast!
- Role
- Assistant Manager, Promotion Planning & Scheduling at Hbo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Garrison Wilson
As an Assistant Manager, Promotion Planning & Scheduling at HBO, I develop and manage in-stream promotion for HBO MAX\'s Ad-Lite, a new offering that combines premium content with ads. I collaborate with ad sales, content analytics, and marketing teams to create content pro formas, analyze campaign data, and optimize promo strategies. I also communicate campaign plans to Program Marketing and other stakeholders, and manage communication with all subsidiaries within WarnerMedia Discovery on delivery and scheduling. I have a BA in Communication and Media Studies from Rutgers University, where I learned the fundamentals of media production, analysis, and research. I also have extensive experience in podcast production, as I co-founded and co-created VOICES, a podcast that features interviews with A-list celebrities and covers topics such as diversity, inclusion, and social justice. I oversaw the entire post-production process, including audio editing, graphics, and legal approval, and managed the podcast schedule and development. I am passionate about creating engaging and meaningful content that connects with audiences and reflects diverse perspectives and voices.
Experience
Assistant Manager, Promotion Planning & Scheduling
Dec 2022 — Present
Develop content pro formas in collaboration with ad sales, content analytics, and marketing teams - Plan and manage in-stream promotion for HBO MAX\'s Ad-Lite, including campaigns for HBO, Max Original Programming, and other content - Analyze in-stream campaign data, provide recommendations for optimization, and communicate campaign plans to Program Marketing and other stakeholders- Managed communication with all subsidiaries within WarnerMedia Discovery on delivery and…
Education
Rutgers University–New Brunswick
Bachelor of Science in Business Administration (BSBA) , Communications & Public Relations
King's College
Marketing
2014 — 2015
Trenton Catholic Upper School
High School Diploma
2013 — 2014
Harvard Business School
Business Strategy
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