Garrick Baxter

About Garrick Baxter

Digital solutions architect with client-side experience in delivering insights and thought leadership, resulting in incremental to large scale efficiencies; and customer and revenue growth from best-in-class platforms, collaborative client-driven solutions, operational excellence, and support services.In a previous life, I\'ve been responsible for delivering, managing, and supporting optimization partners and platforms including Adlucent, Adobe Analytics, Conductor, Decibel, Efficient Frontier, eROI, Google Marketing Platform, IBM Coremetrics, IBM Tealeaf, LiveRamp, OpenText Optimost, Sirius Computer Solutions, and Tealium iQ.I\'ve also partnered with IT and business partners for building and optimizing AdTech and MarTech relationships and vendors through business cases based on increased customer satisfaction and response, profitability, and revenue growth.I\'ve been a digital marketing professional with experience in managing teams focused on display, email, natural search/SEO, paid search, PLAs/shopping, personalization, remarketing, and testing for desktop, mobile, and voice devices.Previously worked as a leader with both small and large teams in a mature Internet top 100 company, a Fortune Top 50 company, a top 15 credit card issuer and regional bank, and for an Inc. ecommerce startup.

Experience

1. Solutions Consultant

   CDW

   Jul 2019 — Present · Omaha, NE, US

   We deliver cloud + data + digital capabilities and solutions including:*Agile Factory for Software Development, App Modernization, DevOps Automation and Transformation*AI and Mastering Operational AI Transformation (MOAT)*Custom App Development for Mobile and Web*Data Governance and Modern Data Platforms*Enterprise Integration Strategies*Journeys to the Cloud*User Experience, Journey Mapping, and Personas for Customers, Employees, and WorkspacesDigital partnerships include Adobe, Marketo, Magento, HCL, Elastic Path, Salesforce, IBM, RedHat, MuleSoft, and Google Cloud.Data partnerships include IBM, Oracle, Snowflake, AWS, Microsoft, Azure, Matillion, Google Cloud, Salesforce, Tableau, Informatica, nVidia, Cloudera, Hadoop, Thoughtspot, Denodo, and UiPath.Our cloud, data, digital, and managed services capabilities and solutions are wholly focused on helping businesses to:* achieve incremental business growth* enhance customer experiences* deliver strategy and thought leadership within their organizations* enable and support culture change* leverage data for informed decisions* plan for the futureI am passionate about our clients\' brand, business, customers, and experiences for products and services that improve lives.

Education

• Portland State University

  Professional Certificate, Integrated Marketing Communications

  2003 — 2004

• Texas A&M University

  MBA, Management and Marketing

  2007 — 2008

• Northwest Missouri State University

  BS, Psychology, Business, Military Science

  1988 — 1992

• U.S. Army Armor School

  Officer Basic Course, Armor

  1993 — 1993

Skills

• Database Marketing
• Marketing
• Msn Adcenter
• Mobile Marketing
• Budgeting
• Advertising
• Organic Search
• Agency Relations
• Coremetrics
• Web Analytics
• Integrated Marketing
• Start-Ups
• Conversion Optimization
• Leadership
• Store Management
• Direct Marketing
• Product Marketing
• Training &Amp; Development
• Online Advertising
• Sem
• Multi-Channel Marketing
• Crm
• Email Marketing
• Online Marketing
• Salesforce.com
• Web Design
• Affiliate Marketing
• Comparison Shopping Engines
• Lead Generation
• Customer Acquisition
• Ppc
• Retail Management
• Google Analytics
• Google Adwords
• Web Marketing
• Forecasting
• Budgets
• B2b Marketing
• Search Advertising
• Digital Marketing