Michael Gilmore
Head of Web Analytics @Sanofi
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WORK HISTORY
Head of Web Analytics @Sanofi
Paris, FR
Manage global Web and User Analytics team overseeing 850+ websites and application across 100+ markets serving healthcare professionals, researches, and patients- Set and implement strategy for web analytics implementation and activation of data in compliance with local market regulations including GDPR and CCPA among others- Deliver data products and insights to global, regional, and local markets for the purposes of CX, Marketing, and web product build- Advanced ETL via Google BigQuery and Snowflake for cleansing, identity stitching, and delivering granular data to local markets and AI teams
EDUCATION
Georgetown University
Master of Arts, Applied Economics
Saint Mary's College of California
Bachelor's Degree, Economics
SKILLS
ABOUT MICHAEL GILMORE
Data professional with specializations in both digital data collection and analytics for Web Product optimization as well as offline/online data stitching for marketing attribution and ROI analysis. I have demonstrated understanding implementing web analytics and increasing web behavior visibility to improve experience and ultimately conversion. Additionally, I have built cross-channel online/offline attribution models that have assisted in the optimization of over 70 drive-to-web marketing campaigns and over $500 million in media spend. A hands-on professional with data and statistical programming skills, I thrive in cross-functional teams on either the client or agency side.
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