Garrett Elkins

About Garrett Elkins

With a background in Integrated Marketing Communications and Entertainment Business, I approach data analysis with a storyteller’s mindset. I believe that data is only as powerful as the story it tells. Throughout my career, I have leveraged this philosophy to help clients across various industries understand their performance and optimize their strategies.+1Currently, I am the Associate Director of Analytics at Hoffmann Murtaugh, where I recently conceptualized and launched a portfolio of analytics services that increased departmental revenue. My experience ranges from developing custom Tableau visualizations at The Adcom Group to leading data teams at Marcus Thomas LLC.+3Whether I am utilizing Agile Project Management to lead a team or diving into SQL and ETLs, my focus remains the same: translating technical data into clear, strategic business advantages

Experience

1. Associate Director of Analytics

   Hoffmann Murtaugh Inc

   Aug 2025 — Present · Cleveland, OH, US

   Conceptualized and launched a new portfolio of advanced analytics services, directly contributing to an increase in departmental revenue within the first 3 months.• Replaced static client reports with real-time, automated dashboards, significantly improving data accessibility and enabling faster, data-driven decision-making for clients.• Translated complex campaign data into actionable strategic insights, consistently proving media ROI and leading to increased client retention and contract renewals.• Architected the agency\'s first productized analytics framework, creating standardized, scalable, and high-margin service tiers for all clients.• Spearheaded the introduction of advanced offerings, including Media Mix Modeling and BI dashboard consulting, to solve complex client challenges and unlock new revenue opportunities.

Education

• Indian River State College

  Associate of Arts (A.A.), General Studies

  2000 — 2004

• The University of Akron

  Integrated Marketing Communications, Marketing

  2015 — 2018

• Full Sail University

  Bachelor of Science (B.S.), Arts, Entertainment, and Media Management

  2006 — 2007

• Full Sail University

  Associate of Science (A.S.), Recording Arts Technology/Technician

  2005 — 2006

• The University of Akron

  Certificate, Advertising

  2016 — 2016

• Full Sail University

  Master of Science (M.S.), Entertainment Business

  2007 — 2008

Skills

• Customer Service
• Mysql
• Entertainment Law
• Attention to Detail
• Leadership Development
• Team Leadership
• Teamwork
• Organizing
• Sql
• Phpmyadmin
• Open Minded
• Online Marketing
• Marketing Research
• Self Driven
• Sales
• Food Safety
• SEO
• Video
• Tumblr
• Social Media Marketing
• Online Research
• Social Media
• Sales Management
• Guest Service
• Php
• Communication
• Twitter
• Entrepreneur
• Direct Marketing
• Social Networking
• Multitasker
• Facebook