Garrett Wong

About Garrett Wong

I am a seasoned marketing professional with several years of leadership and user acquisition experience spanning a variety of sectors. Recognized for creating innovative marketing strategies that consistently drive scalable and sustainable business growth. As such, I have consistently exceeded project and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include digital and social media marketing, performance marketing, communication design, UX design and testing, conversion and landing page optimization, data-driven decision making, vendor sourcing and negotiations, and an ownership mindset. Delivering superior administration on the above areas of expertise requires utilization of effective communication and analytical skills, as well as business acumen, project management and relationship management to support efficiency and maximum returns. Currently, I am the Director of Growth Marketing for DraftKings, creating targeted, integrated multi-channel campaigns that maximize engagement and growth. I set and achieve aggressive growth targets for both user acquisition & monetization, across a product portfolio including Daily Fantasy Sports, Sportsbook, Casino, and our NFT marketplace. In addition, I liaise with senior leadership, stakeholders, and cross-functional teams to ensure the company’s marketing support structure is driving the business forward with minimal expenditures.Colleagues describe me as a progressive, driven, down-to-earth, marketing and managerial expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.

Experience

1. Senior Director, Growth Marketing

   DraftKings Inc.

   Jan 2023 — Present

Education

• UC San Diego

  Bachelor of Science (BS), Electrical and Electronics Engineering

  2004 — 2008

Skills

• Online Advertising
• Mobile Marketing
• Online Marketing
• Digital Marketing
• Social Media Marketing
• Sem
• Email Marketing
• Affiliate Marketing
• Ppc
• Social Media
• Marketing
• Electrical Engineering
• Programmatic Media Buying
• Media Buying
• Ad Networks
• Ad Exchanges
• Cost Per Lead (Cpl)
• Cost Per Acquisition
• Ad Tracking
• Mobile Advertising
• Mobile Games
• Facebook Marketing
• Facebook Fan Page Strategies
• Facebook Fan Page Creation
• Google Adwords
• Google Apps
• Lighting Design
• Communication Design
• Offshore Management
• Task Management
• Customer Relationship Management (Crm)
• Email Marketing Software
• Mailchimp
• Advertising Operations
• Sales
• Sales Operations
• Public Speaking
• Meeting Facilitation
• Project Management
• Product Marketing