Garrett Mueller

About Garrett Mueller

Consumer products leader with 5+ years in the licensing industry and 10+ years across product development, product management, merchandising, and strategic business growth. I specialize in brand licensing and have managed major portfolios across entertainment, professional sports, and collegiate properties.My licensing experience spans the full lifecycle, from market research and contract negotiation to forecasting, go-to-market execution, and partner management. I’ve worked closely with some of the world’s most influential brands, including Disney, Universal Studios, Warner Bros, the NFL, and many more.Known as a proactive, self-starting operator with strong relationship-building skills, I bring a blend of strategic thinking, cross-functional partnership, and business rigor. I’m passionate about growing brands, scaling partnerships, and driving results across the entire consumer products value chain.

Experience

1. Licensing Manager

   Simple Modern

   Nov 2022 — Present · Oklahoma City, OK, US

   Manage 30+ licensing agreements covering 300+ properties across entertainment and sports partnerships-> Entertainment partnerships: Disney, Lucasfilm, Marvel, Paramount, BBC Studios, Hasbro, 9 Story Media, IMG/Epic Games, Mattel, Minecraft, Moonbug, Sesame Workshop, Warner Bros, and Universal Studios-> Sports / Fan Shop partnerships: NFL, NBA, NHL, and MLB, and USL-> Collegiate partnerships: 100+ universities through CLC, The Ohio State University, Iowa University, University of Southern California, and more- Lead all contract renewals, securing terms that align with brand’s strategic priorities across product rights, distribution, territories, royalties, and minimum guarantees- Conduct all quarterly forecasts and contract-renewal projections in partnership with Finance and Planning- Own the end-to-end licensing lifecycle—from contract negotiation through go-to-market launch- Collaborate cross-functionally (Finance, Accounting, Creative, Marketing, Merchandising, Product, Sales) to ensure initiatives align with brand strategy and meet and exceed partner expectations- Expand international licensing partnerships across Canada and Europe- Manage multiple product categories for shared licenses – drinkware and bags- Oversee and handle all licensor compliance across the full supply chain, including manufacturers, subcontractors, audits, and Corrective Action Plans.

Education

• Missouri State University

  Bachelor of Science (B.S.), International Business; Minor in Chinese

  2009 — 2013

• University of Oklahoma Gene Rainbolt Graduate School of Business

  Master of Business Administration (MBA)

  2016 — 2019

• Qingdao University

  Mandarin Chinese

  2011 — 2011