Garrett J. Morales
Athletic Communications | Sports Information Director | Social Media Strategy | Digital Storytelling & Brand Engagement
- Role
- Assistant Director of Social Media at Duke Athletics
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Garrett J. Morales
I am a Division I athletics communications and digital strategist who blends…
Experience
Assistant Director of Social Media
Jan 2025 — Present · Durham, NC, US
Developed innovative social media campaigns—including day-in-the-life reels, TikTok-style videos, and elevated highlight \"swipe posts\" — boosting engagement, follower growth, and refreshing the Duke Olympic sports brand. • Produced Duke Field Hockey’s Team USA game day Instagram Reel, generating 355K+ views—the program’s most-viewed and most-shared post in two years; ranked #1 in views, shares, and accounts reached, earned the 2nd most views and follows within 24 hours, and tripled average post viewership.• Increased Women’s Lacrosse home attendance by 42% through targeted social campaigns; promoted games averaged 66% higher attendance than non-promoted contests. My Senior Day WLAX video promotion drew a home attendance of fans for the first time since the 2022 season and the second time since 2017.• Collaborated with Photographers, Videographers, Creative Service teammates, Graphic Designers, and Sports Information Directors to align photo, video, and graphic content, with institutional brand goals.• Managed pre, live, and post game social media coverage across Instagram, X (Twitter), and Facebook, ensuring timely, engaging, and brand-aligned content. • Monitored and analyzed content performance through Zoomph and native platform insights when navigating campaign strategy to drive audience growth.
Education
Hope College
Bachelor of Arts - BA, Communication
2018 — 2022
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