Garland Lyn
- Role
- SVP Creative at Simon Property Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
SVP Creative
Sep 2015 — Present · New York, NY, US
Creative vision for omnichannel brand strategy, storytelling and marketing. • Team leadership: Built and led team of 14 creative professionals including art directors, graphic designers, copywriters, producers and digital designers. • Budget management: Oversaw $5M+ production and freelancer budget. • Point of contact for cross-functional collaborations, vendor relations and agency partnerships. • Marketing strategy: Directed seasonal campaign creative development, content creation, digital marketing and photography and video production. Maintained branding standards. • Diversity & Inclusion: Pioneered diversity of ethnicity, size, ability and age in talent appearing in campaigns. Also broadened diversity of creator talent behind the camera. • ROI & Analytics: optimized creative and implementation of campaigns to maximize impressions and engagement.
Education
Rhode Island School of Design
BFA Graphic Design
Rhode Island School of Design
BFA, Graphic Design
1991 — 1995
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