Garland B. Knott
Regional Marketing Director @MedStar Health
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WORK HISTORY
Regional Marketing Director @MedStar Health
Washington, DC, US
Directed consumer and physician marketing campaigns for high-profile service lines—Neurosurgery, Neurology, Plastic & Reconstructive Surgery, and Breast Cancer—at MedStar Georgetown University Hospital and MedStar Washington Hospital Center.Developed and executed a high-performing integrated marketing campaign for spine surgery, positioning MedStar Health as a leader in minimally invasive techniques. Campaign results: 84% increase in qualified leads and 65% increase in scheduled appointments within the fiscal year.Led a marketing initiative to promote intraoperative MRI (IMRIS) for Parkinson’s patients considering deep brain stimulation surgery. Implemented new digital strategies including AARP online ads and YouTube TV video campaigns to drive patient and physician engagement.Oversaw breast surgery marketing efforts for the MedStar Georgetown Cancer Institute, leveraging SEM, social media, and a Facebook Live event (“Navigating Breast Cancer Prevention and Care”) to boost awareness and conversions. Achieved a 45% rise in qualified leads and a 33% increase in appointments year-to-date.
EDUCATION
University of California, Berkeley
Bachelor's Degree
Georgetown University
Master's Degree
SKILLS
ABOUT GARLAND B. KNOTT
A results-oriented, seasoned professional with expertise in all facets of marketing…
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