Garima Rani

About Garima Rani

I’m a Digital Marketing Leader with 11+ years of experience building and scaling growth across B2B and B2C SaaS. My focus is on driving real business outcomes by aligning performance marketing, SEO, ABM, lifecycle, and automation with clear revenue goals.Over the years, I’ve led global, cross-functional teams to design and execute integrated marketing programs that deliver impact, consistently improving ROI, increasing engagement, and building high-quality pipeline. I’m especially strong at turning business objectives into scalable digital strategies across paid media, lifecycle marketing, and website optimization.I bring deep hands-on expertise in Google Ads, paid social, and full-funnel performance marketing, along with strong experience in enterprise and mid-market ABM. I work closely with sales, product, and web teams to refine landing pages, conversion paths, and retargeting strategies, so marketing directly supports revenue and customer acquisition efficiency.I’m driven by data, experimentation, and thoughtful localization. By combining competitive insights, keyword strategy, and audience behavior, I’ve built and scaled campaigns across global markets. My email and lifecycle programs, grounded in customer intent, have delivered consistent, double-digit gains in engagement and retention.At my core, I enjoy bringing clarity to complex problems, building processes, mentoring teams, and helping organizations scale marketing in a way that’s sustainable, measurable, and aligned with long-term growth.

Experience

1. Senior Manager - Digital Marketing

   Netradyne

   Jan 2026 — Present · Bengaluru, IN

Education

• Delhi University

  Bachelor of Commerce (B.Com.), Accounting and Finance

  2009 — 2012

• ICFAI Business School

  Master of Business Administration (M.B.A.), Marketing and Finance

  2012 — 2014

• Indian Institute of Management, Indore

  Executive Programme in Marktech & AI-Driven Marketing, Marketing

Skills

• Digital Marketing
• Portfolio Management
• Search Engine Optimization (SEO)
• Microsoft Excel
• Powerpoint
• Asset Allocation
• Teamwork
• Banking
• Team Management
• Finance
• Financial Reporting
• Marketing Strategy
• Financial Accounting
• Financial Analysis
• English
• Microsoft Office
• New Business Development
• Business Strategy
• Financial Risk Management
• Strategic Financial Planning
• Business Analysis
• Market Research
• Financial Planning
• Customer Service
• Microsoft Word