Garima Bakshi

About Garima Bakshi

With a Master of Arts in Media, Culture, and Communication and over 9 years of experience in New York City and New Delhi, I work with purpose-driven brands to create emotionally resonant identities across digital platforms.In 2019, I started my brand consultancy Single Origin (named after my favourite kind of coffee!). Since then, I’ve partnered with numerous brands, ranging from award-winning D2C businesses and conscious FMCG products to India’s largest experiential IPs and digital marketplaces, to shape communication strategy, establish creative direction, lead brand storytelling, and build communities.There’s nothing I like more than curling up with a good book, except maybe experimenting with flavours and experiencing different cuisines. During the pandemic, I co-founded a shopping & discovery platform that featured more than 50 homegrown, made-in-India gourmet brands. I’m particularly drawn to how cuisine shapes cultural narratives, and I’m currently exploring the intersection of food, identity, and heritage.

Experience

1. Founder

   Single Origin

   Jul 2019 — Present · New Delhi, IN

   Founded a creative studio to launch and scale homegrown brands, meeting all their creative needs across platforms: creative strategy, brand identity, art direction, copywriting, design, photography & videography, social media management, and overall creative direction. With a focus on long term partnership to drive success, at Single Origin, we\'ve worked with 50+ brands in industries like F&B, Luxury Lifestyle, Health & Wellness, Events & Entertainment, FMCG, and more. Check out our work at thinksingleorigin.com KEY CLIENTS• India Cocktail Week: Spearheaded a successful communication strategy spanning 12 events, 4+ cities and 100+ brands, leading to a 10X growth digitally.• Nourish Organics: Helped strategise & create content for the brand’s flagship IP (Get Nourished), strategised the launch of 2 new verticals, revamped brand identity with impactful packaging & website copy for 40+ SKUs, and helped grow the online community 7X.• Knox Studio: Conceptualised and directed live shoots, creative campaigns, and social media calendars, significantly boosting brand popularity and fostering a loyal local community.• Love Depot: Revamped the identity of India’s largest online pleasure store with brand storytelling and website content for 150+ SKUs, increasing conversion rates from 0.38% to 3.3%.• Cutie & Boo: Successfully launched kids’ luxury D2C brand, art-directed shoots and collaborations, and developed a resonant brand identity across digital channels.

Education

• Delhi University

  Bachelor of Arts (BA), English Literature

  2011 — 2014

• New York University

  Master of Arts (MA), Media, Culture, and Communication

  2015 — 2017

Skills

• Microsoft Office
• Public Speaking
• Public Relations
• Content Development
• Teamwork
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Consumer Marketing
• Content Marketing
• Research
• Communication
• Google Analytics
• Search Engine Marketing (Sem)
• Data Analysis
• Student Affairs
• Management
• Digital Journalism
• Digital Marketing
• Social Media
• Copy Editing
• Marketing
• Leadership
• Creative Writing