Garima Parikh
Digital Marketing Intern @Tech Bay Leaf
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WORK HISTORY
Digital Marketing Intern @Tech Bay Leaf
My role here was to manage, optimize and organize social media ad campaigns for textile brands. To make decisions and give suggestions on what is performing well and what is not across social media platforms like Snapchat, TikTok, Facebook and Instagram. I handled two brands - JustFab and Showedazzle that had more than customer base. My job was to maintain content on social media platform calendar wise. Uploading ads and creative content on social media platforms, generating reports using Tableau, analyze reports and send feedback.
EDUCATION
Delhi University
Bachelor of Arts - BA, Hindi Language and Literature
Asian College of Journalism
Post Graduate Diploma , Radio and Television Broadcasting
ABOUT GARIMA PARIKH
Dynamic and results-driven professional with over 5 years of experience in business development, digital marketing, and client management. Proven expertise in driving revenue growth, optimizing campaigns, and fostering strong client relationships across diverse industries.Key Achievements:Strategic Client Management: Successfully managed high-profile accounts, including Visa, Disney Cruise Line, and Wella Australia, ensuring zero errors and receiving commendations from points of contact.Revenue and Performance Optimization: Achieved a 2.5x reduction in CPAs and a 50% increase in monthly spending through strategic campaign optimizations. Enhanced key performance metrics, boosting CTRs and VTRs by 10%-30%.Brand Development: Founded \'The Gujju Thela\' and established it as a recognized brand in Varanasi, doubling the average order value through targeted strategies and effective social media engagement.Leadership and Mentorship: Led and mentored teams to streamline processes, resolve escalations, and secure account retention, notably improving performance on the Disney Cruise Line account.Core Competencies:Business Development and Growth StrategiesClient Relationship ManagementDigital Marketing and Campaign OptimizationStrategic Planning and ExecutionData-Driven Decision MakingTeam Leadership and MentorshipCertified in Meta Media Planning, Media Buying, and Discovery Commerce, with proficiency in tools such as Facebook Ads, LinkedIn, Snapchat, TikTok, Sprinklr, Smartly, Canva Design, and Tableau.
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