Garima Kaushik
Media and D2c Lead - Bose India @Nexxbase Marketing Pvt Ltd
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WORK HISTORY
Media and D2c Lead - Bose India @Nexxbase Marketing Pvt Ltd
Gurugram, IN
Leading the integrated Media and D2C mandate for Bose India - covering brand strategy, performance marketing, and creative production to drive business growth and digital maturity.Key responsibilities include: • Owning the brand-building roadmap across digital and offline touchpoints, including campaign messaging and positioning • Designing and executing full-funnel performance marketing strategies across Meta, Google, Amazon DSP, affiliates, and programmatic • Driving end-to-end D2C strategy through website experience, conversion rate optimization, merchandising, and media-to-site performance • Leading creative production for brand and performance campaigns - including asset planning, briefing, and execution in collaboration with agencies and in-house teams • Managing campaign measurement, attribution, and reporting to ensure delivery on KPIs across awareness, engagement, and conversions • Ensuring alignment between D2C and marketplace efforts (Amazon, Flipkart) for consistent customer experience and sales impact • Overseeing a multi-crore annual marketing budget with ownership of revenue and profitability targetsFocused on building a premium, high-performance digital ecosystem that reflects the brand’s legacy while driving measurable results.
EDUCATION
DIT UNIVERSITY
Bachelor's degree, Computer Science and Engineering
Udacity
Data Analyst Nanodegree, Data Science
ABOUT GARIMA KAUSHIK
With a strong background in digital media and marketing strategy, and hands-on experience leading marketing initiatives across some of India\'s most recognized consumer brands, I bring a holistic understanding of what it takes to build and scale brands in today\'s complex media landscape.In my current role as Media & D2C Lead at Bose India, I oversee full-funnel media strategy, D2C growth, marketplace marketing, and CRM - building the brand\'s India media model from the ground up. My work spans paid media, influencer, e-commerce, and lifecycle marketing, with a sharp focus on measurable outcomes and brand storytelling.Prior to this, as Deputy Manager Marketing at ASICS India, I led growth strategy across D2C and key marketplaces, driving integrated brand and performance campaigns. And as Performance Media Lead at H&M India, I managed digital media investments across paid and organic platforms, led high-impact integrated campaign launches, and worked closely with global teams to align brand and performance objectives across the funnel.My time as Assistant Manager Marketing at Royal Enfield was where I truly built my foundation in growth marketing- spearheading D2C and e-commerce expansion, managing a significant annual marketing budget, and leading cross-functional teams across agencies, tech partners, and internal stakeholders.Before moving brand-side, I built my media planning and strategy chops at Publicis Media and GroupM Essence -managing large-scale media programs across FMCG, automotive, and technology clients, and running Google\'s own B2B and B2C campaigns across EMEA, NA, and APAC.Key areas I work across: Brand Strategy · Integrated Communications · Performance Marketing · D2C Growth · E-Commerce Media · Media Planning & Buying · Agency Management · CRM & Marketing Automation · Omnichannel Marketing · & Media Measurement · Influencer Marketing · Marketplace MarketingOutside of work: National-level Table Tennis player. Hip hop is a whole personality. Always up for the next adventure. k••••••••@gmail.com
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