Garima Bhatia

About Garima Bhatia

With over 9 years of experience in marketing and strategic leadership, I am currently a Lead - Product Marketing at TimesPro. I excel in go-to-market execution, multi-channel marketing, and brand strategy while aligning cross-functional teams to achieve business goals. Passionate about delivering impactful product launches and cohesive brand messaging, I am committed to fostering collaboration and innovation that strengthens organizational growth and market presence. At TimesPro, I lead a high-performing Product Marketing team, accelerating GTM strategies, managing product launches, and driving synchronized 360-degree campaigns across SEO, PR, social media, and CRM channels. My efforts have enhanced brand positioning, empowered sales teams with high-converting assets, and bolstered the market presence of TimesPro and partner universities.

Experience

1. Lead - Product Marketing

   TimesPro

   Mar 2024 — Present

   Strategic Leadership & GTM ExecutionLed a high-performing Product Marketing, Design & Writing team, aligning cross-functional efforts with business goals to drive 9+ years of marketing excellence.Accelerated GTM speed-to-market, orchestrating high-quality product launches through seamless coordination with Product, Sales, and Marketing stakeholders.Synchronized 360-degree campaigns across SEO, PR, Social Media, and CRM to ensure brand consistency and cohesive messaging.Spearheaded brand-building and Content IPs for TimesPro and Tier 2 universities, significantly enhancing market presence and thought leadership.Growth, Performance & Sales EnablementEmpowered Sales & Performance teams with high-converting creative assets, directly reducing CPL by ~10% and optimizing lead-to-conversion metrics like O2E by ~10%.Architected lifecycle marketing frameworks, leveraging CRM for automated drip campaigns, lead nurturing, and database reactivation. Helped generate business from database through content at 20% CAC in the first phase.Strategized multi-channel content delivery tailored to diverse audiences within the Management and Tech education sectors.Measurement & Optimization (Tech Stack)Studying performance dashboards in Looker Studio, providing actionable insights for executive decision-making.Optimized the user journey using GA4, identifying friction points and leveraging audience segmentation to refine comms.Directed CRO initiatives via VWO, executing A/B testing on high-traffic pages to drive measurable uplifts in conversion rates. Driving avg ~15% lift in FFRs through Google campaigns.

Education

• MICA | The School of Ideas

  Advanced Certificate in Brand Communication Management

• Gargi College

  Bachelor's degree, Philosophy

• Dyal Singh Public School Karnal

  12th, Commerce with Maths