Garima Aneja
Product Marketing, GTM Strategy & Analyst Relations | Building WIPM™ | B2B SaaS | University of Sydney | SRCC, Delhi
- Role
- Product Marketing Manager at iOPEX Technologies
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Garima Aneja
B2B Product Marketing Manager with 8 years of experience, specializing in driving measurable growth and impact across multi-channel landscapes.I\'m a storyteller at heart, expertly finding the \"aha\" moments that make complex B2B products click and resonate. I think beyond the launch, shaping market perception and driving product adoption over time, not just at a single moment.Adept at wearing many hats: from architecting innovative GTM strategies, crafting impactful email campaigns, spearheading customer and partner marketing initiatives, and creating product positioning whitepapers, to leading deep competitor analysis, all with AI as a close ally in my team :)Currently shaping the future of agentic AI as a Product Marketing Manager at iOPEX Technologies.
Experience
Product Marketing Manager
May 2025 — Present · Bengaluru, IN
Responsible for developing and executing go-to-market and launch strategies for iOPEX\'s agentic AI solution (migrAIte for Salesforce ITSM) and Salesforce optimization solutions. Key activations include creating and maintaining sales enablement assets (pitch decks, case studies, ROI calculators), defining value propositions and marketing messaging, spearheading nominations for industry awards and engaging analysts, and capturing customer success stories and testimonials- Spearheaded iOPEX’s first-ever Dreamforce sponsorship, and the complete event lifecycle (from event planning and execution to post-event nurture), which generated a pipeline of $5.1 million.
Education
Sacred Heart Convent School
Class XII, Commerce
2010 — 2011
Shri Ram College of Commerce (SRCC)
Bachelor of Commerce (Honours), Commerce and Business Education
2011 — 2014
The University of Sydney Business School
Master Of Management, Business Administration and Management, General
2017 — 2018
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