Gargi Kapali
Product Manager II | Rewards & Growth
- Role
- Product Manager-2 at Zeta
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gargi Kapali
I’m a Product Manager who loves connecting the dots between data and human behavior.Over the past 7 years, I’ve worked across fintech products — from digital payments to credit cards — leading growth, rewards, and retention initiatives that turn user insights into business results.At Zeta, I’ve helped shape products like PayZapp and the Pixel Credit Card, where I combined quantitative analysis (A/B testing, cohort studies, funnel tracking) with qualitative research (user interviews, usability studies, competitor mapping) to design experiences that resonate. Some highlights: improving retention from 44% → 53%, leading a rewards revamp that lifted engagement by 3%, and running an acquisition campaign that brought in over 100K new users.I’m endlessly curious about why people do what they do — whether that’s how users choose an offer, or why they return to a product they love. That curiosity has shaped my work in building products that drive both adoption and emotion.
Experience
Product Manager-2
Apr 2024 — Present
Spearheaded the Rewards and Growth initiative for Pixel, an all-digital credit card in collaboration with a leading Indian private bank. • Leveraged quantitative analysis and user research to enhance customer acquisition, activation, and retention strategies. • Achieved recognition by winning the Pixel Hackathon for a credit-card tokenization solution that boosted activation
Education
National University of Singapore
Post Graduate Diploma, System Analysis
2014 — 2015
Sophia High School
High School, Science
2007 — 2009
Ramaiah Institute Of Technology
Bachelor’s Degree, Instrumentation Technology/Technician
2009 — 2013
Skills
- Sql
- Asp.net
- Front-End Development
- Web Design
- Management
- Microsoft Word
- Java
- Spring Framework
- C#
- Databases
- Ms Excel Pivot Tables
- Oracle Database
- Ext Js
- Cascading Style Sheets (Css)
- Team Organisation
- Mysql
- Data Analysis
- Pivot Tables
- Microsoft Excel
- Powerpoint
- Html
- Sql Server Management Studio
- Business Analysis
- Oracle
- Presentation Skills
- Programming
- Microsoft Office
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