Gargi Sharma

About Gargi Sharma

With 18+ years of global experience across enterprise SaaS and technology organizations including Cvent, IBM, and Oracle.I lead enterprise-scale marketing operating models that enable Marketing to act as a co-owner of revenue, pipeline, and growth, not just campaign execution. My work spans AI adoption, MarTech strategy, Agile marketing, global shared services, and governance, helping organizations scale efficiently across regions and business units.What I am known for:• Leading global Marketing Operations, Automation, and MarTech functions supporting 300+ marketers across NA, EMEA, APAC, and MEA• Driving AI transformation in marketing (GPT-4, Azure, automation platforms) with strong Build vs Buy, ROI, and governance frameworks• Designing revenue-aligned planning models covering demand forecasting, budgeting, pipeline, and investment prioritization• Delivering 30%+ operational efficiency gains through Agile delivery, automation, and process engineering• Building and scaling global shared services and Centers of Excellence that balance speed, scale, and controlLeadership impact:• Positioned Marketing as a strategic planning partner to Sales, Finance, and Product leadership• Led enterprise change management and transformation programs across complex, matrixed organizations• Built and mentored high-performing global teams, fostering a culture of experimentation, accountability, and innovation

Experience

1. Director-marketing Operations, Automation & Technology

   Cvent

   Mar 2022 — Present · Gurugram, IN

   Lead global Marketing Operations, AI, Automation, and MarTech strategy for a distributed marketing organization supporting 300+ marketers.• Positioned Marketing as a revenue and pipeline co-owner, enabling data-driven budgeting, forecasting, and investment decisions.• Co-designed and operationalized sales & marketing planning frameworks anchored in bookings, pipeline, and vertical-led growth.• Drove 30%+ operational efficiency through Agile delivery, automation, and standardized governance.• Own MarTech roadmap and AI adoption, including GPT-4, Azure, and automation platforms, with ROI-led Build vs Buy decisions.• Lead and scale high-performance global teams across Ops, Budgeting, Automation, and Technology.

Education

• Balaji Institute of International Business

  MBA, Marketing & International Business

  2005 — 2007

• Dyal Singh College (Kurukshetra University)

  BSc, Computer Science

  2002 — 2005

Skills

• Erp
• Lead Generation
• Competitive Analysis
• Business Alliances
• Sales
• Marketing Communications
• Pre-Sales
• Cloud Computing
• Team Management
• Market Research
• Management
• Program Management
• Marketing Strategy
• Leadership
• Business Development
• Knowledge Management
• Digital Marketing
• Go-to-Market Strategy