Gareth Rafferty

WORK HISTORY

EDUCATION

ABOUT GARETH RAFFERTY

Hey, I’m Gareth! A strategic and creative digital marketer skilled at boosting online growth by helping companies adopt new technology. I get a real kick out of taking complex systems and finding ways to maximise their marketing potential.I\'m that guy who loves to roll up his sleeves and bring cross-functional teams together to drive improvement. For example, I\'ve led projects to completely update website analytics tracking and been a part of preparing for rebuilding website infrastructure to unlock more impactful data and improve overall customer experience. Safe to say, I geek out over using technology like AI and automation to optimise marketing campaigns and business workflows. The infinite possibilities get me excited about connecting digital innovation with business growth opportunities! On the more technical side, I work with HTML, CSS, and have beginner-level Python skills for website optimization. I collaborate closely with development teams and agencies on larger projects such as improving website functionality.My experience spans content marketing, SEO, UX design, and collaborating with paid marketing specialists. Throughout which my design experience utilising Adobe Creative Cloud comes in handy. I\'m passionate about constantly optimising to increase productivity and better understand audiences across every touchpoint. I\'m currently leading AI integration and day-to-day website management as a Digital Executive with Aston & Fincher. But I\'m always eager to take on new challenges and opportunities to elevate an organisation\'s online impact.In my personal time, I’m big on exercising and increasing my knowledge within the tech field. Right now I am focusing a lot on learning more about hardware.If you want to chat about marketing, tech, digital transformation …or even just grab a drink, let\'s connect!