Gareth Cl M.
Executive Vice President of Marketing @DAZN
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WORK HISTORY
Executive Vice President of Marketing @DAZN
Leeds, GB
I lead a high-performance team across digital marketing, marketing analytics, affiliate strategy, paid media, and integrated brand campaigns. I thrive at the intersection of data, creativity, and customer experience driving scalable growth, performance marketing, and meaningful brand engagement.With a strong focus on ROI and full-funnel performance, I oversee the strategic development and execution of cross-channel campaigns that align with business goals and deliver measurable results. My leadership spans paid search and social, programmatic media, affiliate partnerships, and marketing technology underpinned by a deep commitment to analytics and optimisation.
EDUCATION
St John's College
IEB Matric
University of South Africa/Universiteit van Suid-Afrika
Advanced Programme in Employment Law
Dublin Business School
Bachelor of Laws (LL.B.), Irish Law
Umeå University
Master of Science in Law (LLM) , Human Rights and Constitutional Law
Umeå University
Applied Sports Coaching, Sports and Exercise
Chartered Management Institute
Diploma in Strategic Management and Leadership
University of Leicester
Diploma in Strategic Management and Leadership
University of Leicester
Master of Business Administration (MBA), Business Administration and Management, General
The Honorable Society of King's Inns
Diploma in Legal Studies
ABOUT GARETH CL M.
Strategic, results-oriented full-funnel marketing executive with extensive experience leading transformative initiatives across multiple industries, including travel, FMCG, and tech. Specialised in driving business growth, enhancing marketing efficiency, and delivering exceptional ROI through the integration of advanced technology, data-driven strategies, and innovative marketing solutions. Experienced in managing large teams and multimillion-pound budgets, leading MarTech and CRM system implementations, and optimising full-funnel marketing performance.With over 10 years of experience, I’ve successfully launched impactful marketing campaigns that drive growth, customer engagement, and brand loyalty. Skilled in digital marketing, change management, and marketing transformation, with a collaborative approach to aligning cross-functional teams and navigating complex environments. Passionate about elevating brand visibility and using data insights to develop forward-thinking marketing strategies that drive sustainable business growth.I hold an MBA in Business Administration and Management and an LLM in Constitutional and Human Rights Law. In addition to my professional achievements, I also have experience as a guest lecturer in marketing science, sharing knowledge and mentoring future leaders. Fluent in English, Afrikaans, and Zulu, I’m driven by a commitment to innovation, excellence, and making a positive impact through my work.
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