Garen Y.
Senior Marketing Manager, B2b Campaigns and Content Strategy @汇丰
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WORK HISTORY
Senior Marketing Manager, B2b Campaigns and Content Strategy @汇丰
Developing the brand positioning for CMB and GBM and creating associated/maintaining guidelines\\\\n• Planning and executing integrated campaigns in support of key global marketing projects, working closely with Regional and Local colleagues as well as the global Digital and Events specialist teams\\\\n• Developing the global B2B Content strategy and execute timely, engaging and frontline friendly content/case studies in support of our brand positioning\\\\n• Collaborating with Regional and Local teams to gain input into global briefs in order to leveraging best practices and support with local activations\\\\n• Leading relationships with creative and media agencies and delivering efficiencies in overall ways of working\\\\n• Effectively measuring campaign outcomes to drive for agile optimisation of marketing investments, as well as driving an effectiveness culture throughout the team and the global campaigns\\\\n• Leadership, coaching and motivation of direct reports including the identification and nurturing of individual career and personal development needs\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
The Marketing Academy
Mini-MBA, Brand Management
Haigazian University
BA, Business Administration / Advertising and Communications
College Mont La Salle
Baccalaureat, Life Sciences
SKILLS
ABOUT GAREN Y.
I\'m an experienced and awarded senior marketing manager with a demonstrated history of…
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