Santiago Garcia
Global Marketing and Commercial Strategy Leader | Product Launch | Biotechnology and Pharmaceuticals | Board Advisor
- Role
- Associate Director, Global Marketing at PTC Therapeutics, Inc.
- Location
- Morris Plains, NJ, US
- LinkedIn followers
- 500 followers
About Santiago Garcia
With over 10 years of experience in biotechnology and pharmaceuticals, I currently serve as Associate Director of Global Marketing at PTC Therapeutics. A Global Marketing and Commercial strategy leader with a proven track record in directing global launches and development products to approval. I\'m a trusted cross-functional team leader with a mission to foster innovation and drive impactful solutions that align with corporate goals and business growth. I bring diverse perspectives and a collaborative mindset to shape the creation of long term and successful commercial strategies. My work is guided by a passion for delivering value to patients/caregivers, community stakeholders, and healthcare providers while advancing the mission of pioneering rare disease treatments.
Experience
Associate Director, Global Marketing
Jun 2023 — Present · Warren, NJ, US
Drove the global brand strategy and launch execution of Sephience (sepiapterin) in PKU - leading the company’s first global launch in a competitive market• Led the Global Launch Team as primary decision owner, aligning cross-functional and regional stakeholders to deliver a complex global product launch that supported sustained business growth across US, EU, LATAM, APAC, and emerging markets.• Pioneered innovative Global strategic and tactical brand plans that significantly enhanced brand visibility, increased market share, and drove revenue growth.• Successfully directed all initiatives related to the Global Launch and Brand strategy including central elements of brand positioning, messaging, value proposition, creative marketing campaigns (HCP and consumer), and promotional pieces with key stakeholder alignment.• Directed the planning and execution of key global congress activities aligned with congress strategy including booth development, promotional materials, advisory boards, symposiums, focus groups, and meet the expert sessions.
Education
University of Scranton
Bachelor of Science (B.S.), Biology, Minor in Spanish
2011 — 2015
Rutgers Business School
Master of Business Administration - MBA, Dual Concentration: Pharmaceutical Management and Marketing
2018 — 2020
Skills
- Good Clinical Practice (Gcp)
- Clinical Research
- Clinical Trials
- Clinical Development
- Healthcare
- Electronic Data Capture (Edc)
- Biochemistry
- Infectious Diseases
- Standard Operating Procedure (Sop)
- Hospitals
- Clinical Operations
- Project Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.