Viktoriya G.
Growth Marketing Lead @Anchorage Digital
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WORK HISTORY
Growth Marketing Lead @Anchorage Digital
New York, NY, US
Own full-funnel growth for Anchorage Digital (crypto custodian bank) and Porto (self-custody wallet), leading demand gen, lifecycle, and gtm strategy & execution-Launched and scaled new acquisition channels (Reddit, X, Web3 display, CTV, DOOH), driving growth through experimentation and value proposition testing within an agile marketing framework
EDUCATION
Brooklyn College
Bachelor, Journalism
SKILLS
ABOUT VIKTORIYA G.
I’ve been an integral part of launching new products to global markets and leading marketing initiatives for some of the most iconic brands such as Apple and Meta. I work with cross functional teams including product, data science, insights and brand to identify market viability and opportunities. By evaluating first to third party qual and quant data, I support the development of product market fit and build effective campaigns that resonate with the target audience.
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