Gannon Mooney

About Gannon Mooney

I am an Executive Creative Director who believes that creative excellence is a commercial multiplier. I have an unyielding passion for the craft itself, but I know that even the boldest conceptual ideas fail if they aren’t backed by world-class operational systems. For 20+ years, I’ve specialized in building the high-energy environments where \"first-of-their-kind\" ideas are both born and executed with precision at scale. I am a believer in uncompromising craft at scale.The Value I Bring:• Inspirational Creative Leadership: I am an energizer of teams—a player-coach who pushes conceptual boundaries to create award-winning work that resonates culturally and drives affinity.• Operationalizing the \"Magic\": I protect the creative soul of a project by architecting the systems—Creative Centers of Excellence (CoE) and AI-augmented workflows—that remove friction and let designers focus on the craft.• Commercial Impact: Proven success translating high-altitude storytelling into measurable growth, including driving $30B in revenue for the Google ecosystem.I don\'t just lead teams; I build the machine that makes iconic work possible. Let’s connect if your organization needs a leader who can bridge the gap between visionary strategy and pixel-perfect execution.

Experience

1. Partner, Executive Creative Director

   What The If

   Jan 2025 — Present · Seattle, WA, US

   Providing confidential brand strategy and conceptual activation for enterprise-scale clients and global agencies. I lead a creative-led advisory practice focused on bridging the gap between high-altitude vision and operational delivery.• Advisory: Delivering strategic brand architecture for partners requiring uncompromising craft at scale.• AI Strategy: Advising leadership on integrating Generative AI into existing creative-to-GTM pipelines to increase velocity and optimize talent allocation without compromising the creative soul of the product.

Education

• Spokane Falls

  Bachelor of Design: Visual Comunications, Graphic Design and Advertising

Skills

• User Experience
• Experience Design
• Information Architecture
• Interaction Design
• Creative Briefs
• Creative Direction
• Team Leadership
• Client Presentation
• Art Direction
• User Interface Design
• Concept Development
• Graphic Design
• Interactive Advertising
• Animation
• Digital Marketing
• Mobile Applications
• Mobile Design
• Visual Design
• Creative Strategy
• User Experience Design
• Mobile Devices
• User-Centered Design
• Information Design
• Usability
• Interactive Marketing
• User Interface
• Branding & Identity
• Digital Strategy
• Wireframes
• Content Strategy
• Design Strategy
• Interactive Media
• Wire Framing
• Advertising
• Integrated Marketing
• Digital Media
• Online Advertising
• Mobile Marketing
• Online Marketing
• Web Design